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The Dentists Academy

'The Complete Home Study Club for Dentists in General Practice'

Membership is now open ... 

Click here to sign-up for Charter Membership (FREE for fellow professional Dentists for the first 30 days)

About The Dentists Academy

Hello, I’m Dr Leonard Maguire and I’ve created an ongoing series of practical, business trainings, templates and advice for you as a fellow dentist. So, you can, not only succeed in serving patients, but in the business of dentistry too (being rightfully rewarded for the difference you make).

The Good News:

All of your training is totally online, so you can keep up to date at any time and at a place that suits you.


My father, Dr Derek Maguire, and I have developed:

The Dentists Academy

“How to Succeed in General Dental Practice”

 And as we’re both dentists – we know, first-hand, the challenges you’re facing every single day.

Our real-life business experience of owning and running multiple dental practices means we know what it takes (the hard work, commitment, resilience and determination) to be successful in the business of dentistry, either as an Associate dentist, or running a practice.


And here's the best bit...

All the knowledge and business experience gained over a combined 35 years of successful General Dental Practice is stored in your online portal – just waiting for you to access whatever you need - just at the very moment you need it...


Whether that’s:

Business development


Practice and self-management




Personal growth


Marketing and Social Media


As a Member of The Dentists Academy, you’ll find tried and tested ways that enable you to learn and develop those vital skills so often not taught in dental school – but are so, so important to build a successful and meaningful career.

Now, what do I mean by successful?

Earning the right level of income commensurate with the positive and long-term difference you make to patients’ lives

In a nutshell, The Dentists Academy:

Enables you to recognise areas of business opportunity within your practice

✓ Minimises your risk of complaints and litigation

✓ And ultimately – shows you how to master profitable dentistry

All of this means you can provide the dentistry you enjoy (and are proud of) - and that your patients deserve.

So, welcome to the community and I’m so excited to see the positive difference this makes for you and how you apply these little-known business skills to your dental career.


All of this means you can provide the dentistry you enjoy and are proud of - and that your patients deserve.

Once again, welcome to the community and I’m so excited to see the positive difference this makes for you and how you practice your dentistry

Whilst I know there is a serious intent to this, I know you will certainly have some fun along the way.


Dr Leonard & Dr Derek Maguire

We’re a father and son team of dentists from Northern Ireland, who provide advice and guidance to other Dentists - Associates, Principals, Locums, Dental Foundation Trainees, Dental Students.

From successfully owning and running our group of mixed General Dental Practices, which have been established for over 30 years, and our post-graduate qualifications – you’ll know we have faced most, if not every, issue fellow dentists like you face in practice at every stage of their dental career. 


For your career and practice to work successfully, it’s necessary to understand these critical areas:



Human Resources




Operations (including ICT)




… these are all covered for you in The Dentists Academy in bitesize chunks which you can access at a time that suits you.

The Dentists Academy is an online area where you can discover tried and tested strategies (from the comfort of your home or surgery) for business growth, personal development, dento-legal challenges, mindset, communication skills, social media – everything you need to thrive in practice,


Attention: Fellow Dentist

The Dentists Academy provides real-life help and solutions for you about the business of dentistry.

Whether you are just starting out in dental school, recently graduated, hoping to buy your own practice, or indeed are already a Principal – here is the information that can help you thrive financially.


These are very challenging times in dentistry.

Patient expectations are at an all-time high.

Financial strains have never been tighter.

Complaints and litigation are increasing.

However, it’s the most rewarding career in the world when you conquer these stressful aspects.

Let’s get started on your journey to success together.


Message from The Dentists Academy Founding Partners

We are passionate about providing the highest quality dentistry for patients.


And so, we equip you with the business tools to ensure you are able to do this.

 Remember - this is different from any other group in dentistry.

And the recognition that many of the struggles dentists face are not necessarily clinical matters, rather:

✓ Discussing fees with confidence

✓ Communicating treatment plans with patients

✓ Handling complaints

✓ Managing expectations

✓ Managing stress

✓ Effective time management

 So, we are going to share with you, our tried and tested proven ideas, through our Members’ Monthly Web Meets (recorded and stored for you) and online environment. 

 Here’s the biggest difference… we are dentists in General Practice too. 

Often people don’t need to be told what action to take. Instead, it is the strategies on how to do so that’s required.

Hard work will be involved – no doubt about it.

However the rewards are outstanding. 


Time for action...

You know you need to provide the dentistry that:

  • Your patients deserve
  • You enjoy doing
  • You can be proud of

We’re here to help you avoid the pitfalls that can so easily and quickly arise in dentistry and continually provide the ideas, methods and tools so you can succeed – in all aspects of General Practice.

Wishing You Every Success

Leonard and Derek Maguire

The Dentists Academy


The Dentists Academy

'The Home Study Hub for Dentists in General Practice'

FREE REPORT (value £27)

'The 7 Big Mistakes Dentists Unwittingly Make, Exposing Them to Expensive Lawsuits'

Which ones might you be making?


"One to one sessions with Leonard have been a game-changer. Bridging the gap between clinical knowledge and business know-how to achieve the most from your patient interactions. Leonard's advice simply just makes sense – he pulls the obvious into view and sets a path to improve communication, time management and isn’t afraid to tackle the taboo of money matters. I’ve always left feeling enthused and equipped to do my best for my patients and benefit as a self-employed associate dentist."

Dr Lyndsey McM

"Lenny taught me how to communicate effectively with patients and discuss a range of treatment options with a logical and patient centred approach. He helped improve my confidence levels and made the transition from university into the working world a lot easier with the skills he has given me. "

Dr Hannah M

"Leonard and Derek breakdown the ‘business of dentistry’ and provide ethical, effective and practical approaches to help you provide the best for your patients."

Dr Chris M

"How to properly communicate treatment options and discussing fees is an area which is completely avoided in dental school, leaving dentists with the daunting and uncertain task of self-education once they are operating in the real world. My solution was The Dentists Academy. The Dentists Academy has trained me how to effectively deliver all treatment options with confidence and exactly how to have "the money chat" with patients. The results are better care for my patients, an increase in earnings and a solid standing dento-legally."

Dr David K

"Leonard’s advice and coaching for Dental Foundation Training was invaluable for improving my interview skills and building my confidence. He taught me how to structure my answers for the interview scenarios, so I could apply it to any question I was asked. Thanks to his excellent coaching I gained a place in my first-choice scheme."

Dr Shannon C

"From the outset of my career I quickly realised that Dentistry was so much more than just the practical knowledge acquired during undergraduate training. I soon recognised the need for business knowledge and financial planning as a self-employed Dentist. The one-to-one and CPD training with Derek and Leonard has been invaluable to me in developing these skills. Following training and continuous support, I now feel better equipped in managing the business aspects of Dentistry"

Dr Rebecca McC

Dr. Leonard Maguire


Leonard gained his BDS from Queen’s University Belfast in 2014, with Degree Plus.

Prior to this, he ranked 1st in the UK in Dental Foundation Training out of over 1200 applicants in 2014. 

Since that time, he has spent a significant amount of time working clinically and studying at weekends and evenings.

He gained his MFDS exams with the Royal College of Surgeons of Edinburgh and has also be awarded Fellowship to the Faculty of Dental Trainers with the Royal College as well.

He is also a Member of the Faculty of General Dental Practice with the Royal College of Surgeons of England.

He holds a Master of Business Administration with the University of Liverpool and a further Master of Law in Medical Law and Ethics from the University of Edinburgh.

Leonard holds an Associate Fellowship with the Faculty of Medical Leadership and Management and is a Member of the Faculty of Forensic and Legal Medicine. 

He also holds a Post-Graduate Diploma in Medical Education from the University of Dundee and has been appointed as an Internal Examiner with the National Examining Board for Dental Nurses (NEBDN).  

Furthermore, he is a Chartered Manager and Fellow of the Chartered Management Institute and has been inducted as a Fellow to the International College of Dentists.

He now divides his time between “wet-fingered” dentistry as a General Dental Surgeon, teaching dentists and nurses, and as Operations Director within his family owned group of 11 General Dental Practices in Northern Ireland. 

GDC No: 250765


Dr. Derek Maguire


Derek qualified with his Bachelor of Dental Surgery from Queen’s University Belfast in 1987. 

Having been awarded Fellowship to the Faculty of Dental Trainers with the Royal College of Surgeons of Edinburgh (FDTFEd RCSEd) in 2017 and also sits on their Executive Committee. 

Derek also holds a Fellowship with the Faculty of General Dental Practice through the Royal College of Surgeons of England (FFGDP) and acts as Facilitator and Assessor for those applying for Fellowship with the College.

He also holds a Fellowship in Dental Surgery with the Royal College of Physicians and Surgeons of Glasgow (FDS) and has been inducted as a Fellow to the International College of Dentists.

Derek is the Principal Dentist and owner of DJ Maguire & Associates Ltd, his General Dental Practice group, which he founded in 1989.  It has grown to include 52 Associate Dentists and approx.180 staff who provide their services to over 60,000 NHS registered patients, across 11 separate sites in Northern Ireland. 

GDC No: 62393


Contact us:

e: [email protected]  t: +44 (0) 7713115208
The Dentists Academy
8 Inishkeen, Old Eglish Road, Dungannon, 
Co. Tyrone, Northern Ireland, BT71 7DL



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