I woke up earlier than usual today, and I was excited about getting to work.
There is so much great stuff going on.
The long-awaited launch of our book which is edging ever closer.
Content-wise, we’re done.
Just off to design and then print.
I’ll be sending you more info about that soon.
But today I want to talk to you about something that at first glance might seem unusual coming from me, and it’s this:
At the moment, Dad and I have been putting so much time into creating “The P.A.C.E Method” program.
It contains an arsenal of dental, business, dento-legal, sales, persuasion techniques, and the like.
There is no doubt in my mind...
If you get your hands on a copy of this book, your standard of dentistry will improve immediately.
And there’s no question...
This system will take your ‘sales’ game to a new level of effectiveness and put a lot money in your pocket.
For clarity, ‘sales’ is the same as saying ‘patient treatment plan uptake’ or ‘conversions.’
You get the drift.
We’re not in the typical world of sales.
But a form of sales it is.
And the truth is...
The powerful “techniques” and sales systems we teach need to be built on a strong foundation of belief and caring for you to experience maximum growth.
You need to have an unwavering, unshakeable belief in what you’re ‘selling’ and in yourself.
Without that, your sales will limp along.
You also must deeply care about getting your patients the results they are looking for.
I’m talking about an ardent desire to help them.
Without that, you become nothing more than a pitchman on the hunt for your next dollar.
Sure, you could trick your patients into believing that you care and make a lot of sales - one time.
But don’t forget about long term patient value.
Don’t forget about referrals.
Belief in yourself, belief in your product to deliver results, and caring about your patients, is the foundation that effective ‘selling’ is built upon.
Then, when you lay the “tricky, cool stuff” on top of that foundation, the sky is limit regarding the sales and income you can achieve.
As always, it’s fundamentals first.
Dr Leonard J Maguire
BDS MFDS RCSEd MFGDP MDTFEd AFFMLM LL.M MBA CMgr MCMI PG Dip Med. Ed.
General Dental Surgeon
Co-Founder of The Dentists Academy
- “The Complete Business Toolkit for Dentists in General Practice”
P.S. If you ardently believe in what you’re selling and want to positively impact more patients with your product or service, you might be a perfect fit for our Private Client Program – Maguire Inner Circle.
If you’re interested, click here to complete your details and a member of the team will call you
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